Performance Intelligence Strategist, Chevy

The job

LIVE Live feed (private-sector employer) Source: The Muse public API · Data: listed 2026-11-05

Job description

Description

The Performance Marketing Strategy & Business Intelligence team serves as a group of "data detectives" for GM Marketing. The team combines complex, disparate business, marketing, media, website, audience, funnel, inventory, pricing, incentive, demand, competitive, and marketplace data to explain performance, identify opportunities, and create executive-ready narratives that drive action.

The Performance Intelligence Strategist, Chevy is a blended strategy, analytics, and storytelling role. This individual personally leads complex analyses and workstreams, translating granular findings into clear insights for marketing leaders and cross-functional partners. The role requires intellectual curiosity, strong business judgment, hands-on analytical expertise, and the ability to influence decisions through compelling, evidence-based narratives.

What You'll Do:

Performance Analysis and Business Diagnosis

• Integrate media and marketing (site, paid, owned, media) with business (inventory, pricing, incentive, demand, competitive) to create a connected tip to tail view of GM's marketing performance.

• Interrogate data at granular levels-including channel, campaign, audience, creative, geography, nameplate, funnel stage, inventory condition, offer, and time period-to identify meaningful patterns and exceptions.

• Conduct multiple levels of root-cause analysis to explain performance drivers, anomalies, risks, and opportunities.

• Reconcile conflicting data sources, validate definitions and methodologies, pressure-test assumptions, and clearly identify limitations.

• Build analytical models and frameworks that support scenario planning, forecasting, prioritization, and investment decisions.

• Translate complex analysis into concise, executive-ready narratives that clearly explain what happened, why it happened, what it means, and what actions should consider.

• Connect detailed marketing findings to broader brand, customer, commercial, and enterprise priorities.

• Develop presentations, performance narratives, and decision frameworks tailored to senior marketing and cross-functional audiences.

• Deliver clear recommendations with defined implications, tradeoffs, risks, and expected outcomes.

• Be a data detective. Build and maintain simple Excel models and become super users of existing dashboards, scorecards, reconciliations, and diagnostic views while continuing to investigate the underlying data.

• Perform direct, hands-on analysis using advanced Excel and relevant analytics and visualization tools.

• Evaluate data quality, source consistency, metric definitions, and measurement approaches before drawing conclusions.

• Partner with centralized analytics, data science, technology, and agency teams to scope customer, bespoke analytics not available in raw data or dashboards today.

• Develop repeatable approaches that improve analytical rigor, transparency, speed, and decision usefulness.

• Assess performance across paid media, SEO, CRM, marketing intelligence, website optimization, audience planning, and funnel optimization.

• Connect channel-level indicators to customer behaviors, commercial outcomes, and marketplace conditions.

• Identify opportunities to improve audience strategy, media effectiveness, website experiences, lead progression, conversion, retention, and overall funnel performance.

• Partner across Marketing, Media, CRM, Digital, Sales, Finance, Research, Data Science, Technology, agencies, and other business functions.

• Ask constructive questions, challenge assumptions respectfully, and promote fact-based decision-making.

• Navigate ambiguity, competing perspectives, and incomplete information while maintaining analytical integrity and momentum.

• Build trusted relationships and drive alignment without relying solely on formal authority.

• Bachelor's degree required.

• 5+ years of experience in marketing strategy, performance marketing, analytics, marketing intelligence, management consulting, or a related discipline.

• Demonstrated ability to personally lead complex analyses, getting hands on with data in Excel or similar analytical tools, and translate findings into strategic recommendations.

• Advanced Excel capabilities, including complex formulas, pivots, data manipulation, model building, scenario analysis, and quality assurance.

• Experience using dashboards and visualization tools while maintaining direct engagement with granular source data.

• Strong analytical problem-solving skills, including source reconciliation, assumption testing, performance decomposition, and multi-level root-cause analysis.

• Working knowledge of paid media, SEO, CRM, websites, audience planning, funnel optimization, marketing measurement, and test-and-learn practices.

• Excellent written, verbal, presentation, and data-storytelling skills, including experience communicating with senior leaders.

• Proven ability to influence cross-functional partners and manage multiple high-priority workstreams.

• The salary range for this role is ($105,600 - $140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

Explore around this job

Field: Technology Sub-niche: Data, analytics and AI All jobs at General Motors Jobs in Michigan Jobs in Warren, MI Warren city guide Michigan state guide Macomb County economy

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About the role

This is a Senior Level role in the Technology field (Data, analytics and AI) at General Motors. Senior roles usually expect substantial experience, ownership of results and often the ability to guide others.

We could not match this job title to one occupation in the official wage statistics, so no pay estimate is shown. Pay is not in the source listing; ask the employer for the range and compare in the 240 job niches.

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How to prepare and behave

This is editorial guidance, not information from the employer.

• Read the whole description and match your examples to its requirements; use the same words the posting uses where they are true for you.
• Research the employer before the interview: what it does, who its customers are and recent news; prepare two or three questions about the work.
• Arrive early (or log in early for a video call), dress one step above the daily dress code, and test your camera and audio beforehand.
• Answer with short stories: the situation, what you did and the result. Give numbers when you have them and never invent them.
• Be honest about gaps; say what you did to learn and how fast you can close them.
• Ask about the team, the first 90 days, how success is measured and the schedule; do not open with salary and time off.
• When pay comes up, know the market range for the occupation and your lowest acceptable offer before you answer; ask for the full package in writing.
• Send a short thank-you message within a day, mentioning one thing you discussed.
• The listing mentions a remote or flexible location. Confirm with the employer whether remote work applies to your state: taxes, licensing and benefits can depend on where you live.
• Have code, data work or projects you can show, and be ready to think aloud: many technical interviews test how you reason, not only the answer.

Know your rights as a candidate and an employee:

• U.S. Equal Employment Opportunity Commission: prohibited employment practices
• U.S. Department of Labor: Wage and Hour Division
• CareerOneStop (U.S. Department of Labor): job search help, interview tips and resumes
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The city

The job is in Warren, MI. Below is what the official statistics say about living and working there.

How Warren compares. Among the 100 largest places in Michigan, Warren is #3 by population, #27 for homeownership (#1 = highest), #73 for college degrees (#1 = most), #61 for rent (#1 = cheapest). Its county, Macomb County, is #5 of 83 counties for average pay ($71,046).

The place in numbers

Warren has 137,928 residents (ACS 2020–2024), about 1.4% of the population of Michigan. It covers 34 square miles of land, which works out to roughly 4,012 people per square mile. The median age is 38.3, 5% younger than the state median (38.3 against 40.2).

Housing

The median gross rent is $1,225 a month (rent plus utilities), 9% above the state median ($1,225 against $1,129). Over a year that is 23.0% of the median household income. US housing guidance treats housing as affordable when it takes 30% of income or less, so the typical household is under that line. The median home value is $193,400, which is 3.0 times the median household income ($64,016); a ratio under 4 usually means ownership is within reach for many households. 71.1% of households own their home, about the same as the state average (71.1% against 73.2%).

Work and pay

The Detroit-Warren-Dearborn, MI metropolitan area has 1,904,530 jobs in the BLS wage survey, and the median pay across all occupations is $52,080 a year, about the same as the national median ($52,080 against $50,980). The biggest occupation groups are office and administrative support (208,230 jobs, median $47,280); production (167,920 jobs, median $48,490); transportation and material moving (164,950 jobs, median $44,200). The area is most specialised in architecture and engineering (2.4 times) and production (1.6 times), where the share of workers is well above the national share. The best-paying groups with at least 5,000 jobs are management ($127,690) and computer and mathematical ($104,070). In 2026M09 the unemployment rate of Macomb County was 5.5%. 63.9% of residents aged 16 and over are in the labour force. The city lies in Macomb County; its jobs, pay by industry and GDP are on the county page.

Getting around

Among workers, 74.9% drive alone, 1.0% use public transit, 0.8% walk, 12.8% work from home. 9.4% of workers commute 45 minutes or more, 27% below the state average (9.4% against 12.9%).

People and education

21.0% of adults aged 25 and over hold a bachelor's degree or higher, 35% below the state share (21.0% against 32.5%). 14.3% of residents were born outside the United States, 97% above the state share (14.3% against 7.2%). The poverty rate is 14.8%, 12% above the state rate (14.8% against 13.2%).

Climate

The warmest month is Jul, averaging 72°F (22.4°C), and the coolest is Jan at 24°F (-4.7°C). About 847 mm (33 inches) of precipitation falls in a year; May is the wettest month (97 mm) and Jan the driest (52 mm). These values come from NASA satellite-based climatology on a grid of about 50 km, so they describe the wider area, not a weather station in the city.

Nearby cities to compare

Closest cities in this guide: Madison Heights (4 miles, rent 4% lower); Hazel Park (4 miles, rent 7% higher); Eastpointe (4 miles, rent 8% higher); Roseville (5 miles, similar rent). Rent differences are against Warren; use the Compare tab to put any two cities side by side.

Full guide to Warren →Michigan guideAll jobs in Warren

Official links for Warren

• Official website of Warren: cityofwarren.org
• Census Bureau data profile for Warren
• Official state website: michigan.gov
• BLS Economy at a Glance: Michigan

These links go to official sources and open in a new window. The first one is the government's or company's own site as listed in Wikidata (property "official website"); check it before relying on it.

Where to live

The job city has no coordinates we can place on the map, so no housing comparison is shown. Use the 250 largest cities table to compare rent and income.

Career paths

We could not match this title to one occupation, so here are the other sub-niches in Technology, where your skills may carry over:

Cybersecurity (366) Software engineering (1880) Cloud, IT and infrastructure (504) Product management (412)

Distances

This job has no single city we can place on the map (remote, flexible or unmatched location), so no distance table is shown. Browse all Technology jobs with distances from any of the 20 largest cities.

The employer

General Motors is the employer in this listing. See all its open jobs here →

Company description (from The Muse): At GM, we pioneer the innovations that move and connect people to what matters. Our vision is a world with zero crashes, zero emissions and zero congestion. Our diverse team of over 165,000 employees brings their collective passion for engineering, technology and design to deliver on this ambitious future. And the bold commitments we’ve made are moving us closer to realizing this vision. We firmly believe that each of us has the power to drive meaningful change through our words, actions, and culture. At General Motors, we foster a culture where all ideas are taken into consideration, and where everyone can contribute to their fullest potential. Our foundation is built on respect, integrity, accountability, and equality.

size: Large Size; industries: Consumer Goods & Services, Engineering, Manufacturing, Technology; locations on The Muse: Detroit, MI.

It is among the 200 largest US-headquartered employers in our list, with about 156,000 employees worldwide (2025). Company page with headquarters, state economy and official links →

Official links for General Motors

• Official website of General Motors: gm.com
• SEC EDGAR: company filings search
• Official state website: michigan.gov

These links go to official sources and open in a new window. The first one is the government's or company's own site as listed in Wikidata (property "official website"); check it before relying on it.

The employer's profile on The Muse →

What it is like to work at a company (culture, schedules, benefits) is not in the source data, so we do not describe it. Read the description and ask the questions under "How to prepare".

Other open jobs at General Motors

Similar jobs

Same sub-niche: Data, analytics and AI

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FAQ

What is the Performance Intelligence Strategist, Chevy job at General Motors?

A senior level role in technology (data, analytics and ai) listed 4 days ago. The full description is on this page and on The Muse.

Where is this job?

Warren, MI. A remote or flexible location is listed; confirm with the employer which states are accepted.

How do I apply?

Use the "View this job and apply on The Muse" button. AtiveSite does not receive applications.

How much does it pay?

The listing does not publish pay, and we could not match the title to one official occupation.

What is the cost of living there?

Median rent in Warren is $1,225 a month and median household income $64,016 (ACS 2020–2024).

How old is this listing?

It was posted on 2026-11-05 (4 days ago). Jobs older than 90 days are not shown.

Are there similar jobs?

Yes: browse data, analytics and ai jobs in Michigan.

Sources and terms

• Job data: The Muse public API (listing dated 2026-11-05). The job disappears from this site when it disappears from the source.
• Wages and projections: BLS OEWS (May 2025) and Employment Projections 2025–35.
• City and county figures: Census Bureau ACS 2020–2024, BEA, BLS QCEW and LAUS, NASA POWER climatology; distances from Census Gazetteer coordinates.

AtiveSite is not affiliated with or endorsed by The Muse, the employer or any government agency, and does not process applications. Verify every detail with the employer before acting.

Sources

• BLS OEWS (wages and employment by occupation, May 2025)
• BLS Employment Projections 2025–35
• BLS Local Area Unemployment Statistics
• BLS JOLTS
• BLS State and Metro Area Employment
• Census Bureau American Community Survey (via Census Reporter)
• BEA GDP by state and Regional Price Parities
• IRS 2026 tax adjustments
• U.S. Department of Labor, minimum wage by state
• Tax Foundation state income tax rates 2026
• USAJOBS
• USCIS
• U.S. Department of State, visas
• NASA POWER climatology
• GeoNames / Census Gazetteer (coordinates)