Conversion Rate Optimization Manager ( Trial Conversion & Activation)

The job

LIVE Employer public job feed (private-sector employer) Source: the employer's public careers feed · Data: listed 2026-10-07

Job description

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

About the role

SolarWinds is seeking a Global Growth Marketing Specialist to lead trial activation and conversion for our Database portfolio. You will help turn free-trial users into active product evaluators and, ultimately, customers by making it easier for them to reach product value and by improving the trial-to-customer journey.

This is a highly analytical, experiment-driven role at the intersection of marketing, product, revenue operations, and sales. You will own the trial nurture strategy, use behavioral and performance data to identify opportunities, and run tests that improve activation and conversion.

What you’ll do

Lead trial nurture and activation

• Own the lifecycle marketing strategy for Database trials, from signup through activation, evaluation, and purchase.

• Segment trial users based on profile, product usage, and in-product behavior; develop personalized programs that encourage meaningful product adoption.

• Partner with Product and Content teams to create timely, useful guidance that reduces setup friction and helps users experience product value sooner.

• Identify where users stall or abandon the trial and develop targeted interventions to bring them back to evaluation.

Improve conversion through experimentation

• Build and execute a hypothesis-driven testing roadmap across the trial journey, including landing pages, signup flows, pricing pages, nurture programs, and in-product calls to action.

• Define test plans, success measures, and learning agendas; analyze results and apply findings to future campaigns and experiences.

• Develop and test trial-extension approaches, including when to offer an extension and how to prioritize users who need more evaluation time.

• Establish engagement and intent signals that identify sales-qualified trial users, then partner with Sales on timely, relevant follow-up.

Own measurement and insights

• Track and report on trial performance, including trial-to-customer conversion, activation and feature adoption, trial duration, abandonment, and acquisition efficiency.

• Partner with Revenue Operations and Product teams to improve data quality, event tracking, and measurement across CRM, marketing automation, and product analytics systems.

• Use quantitative and qualitative insights—including web analytics, product analytics, and user feedback—to diagnose friction, prioritize opportunities, and shape new growth hypotheses.

• Build clear reporting and communicate performance, learnings, and recommendations to cross-functional partners.

What you’ll bring

• 5+ years of experience in growth marketing, demand generation, lifecycle marketing, or a related discipline in B2B SaaS or enterprise software.

• A track record of improving free-trial, free-tool, or demo-funnel activation and conversion through measurable marketing initiatives.

• Experience designing and analyzing experiments, including A/B tests, with the ability to turn results into practical next steps.

• Strong analytical skills and comfort working with large datasets, dashboards, and web or product analytics.

• Experience with marketing automation and CRM platforms such as Marketo, Salesforce, or Outreach.

• Familiarity with product analytics tools such as Pendo, Amplitude, or Mixpanel, and experimentation platforms such as Optimizely or VWO.

• Experience with landing-page or personalization platforms such as Hushly or Mutiny, and digital advertising platforms such as Google, Microsoft/Bing, LinkedIn, or 6sense, is beneficial.

• Strong cross-functional collaboration skills, including the ability to work effectively with Product, Sales, Revenue Operations, Content, and Engineering.

• Excellent communication skills and the ability to translate technical product capabilities into clear, value-focused messaging for technical audiences.

Preferred

• Experience marketing to database professionals or familiarity with database products and their buyers.

• Experience with GA4, Adobe Analytics, Tableau, or comparable analytics and reporting tools.

How you’ll work

• Experimenter: You take a scientific, hypothesis-led approach, learn quickly from results, and use evidence to guide decisions.

• Translator: You make complex product capabilities understandable and relevant to technical audiences.

• Owner: You take accountability for outcomes, monitor your metrics, and proactively pursue opportunities to improve revenue impact.

• Collaborator: You bring Product, Sales, Engineering, and Marketing partners together to deliver a coherent trial experience.

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice

Explore around this job

Field: Operations and Management Sub-niche: Executive and general management All jobs at SolarWinds Jobs in Texas Jobs in Austin, TX Austin city guide Texas state guide Travis County economy

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About the role

This is a — role in the Operations and Management field (Executive and general management) at SolarWinds.

We could not match this job title to one occupation in the official wage statistics, so no pay estimate is shown. Pay is not in the source listing; ask the employer for the range and compare in the 240 job niches.

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How to prepare and behave

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• Read the whole description and match your examples to its requirements; use the same words the posting uses where they are true for you.
• Research the employer before the interview: what it does, who its customers are and recent news; prepare two or three questions about the work.
• Arrive early (or log in early for a video call), dress one step above the daily dress code, and test your camera and audio beforehand.
• Answer with short stories: the situation, what you did and the result. Give numbers when you have them and never invent them.
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• Ask about the team, the first 90 days, how success is measured and the schedule; do not open with salary and time off.
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The city

The job is in Austin, TX. Below is what the official statistics say about living and working there.

How Austin compares. Among the 120 largest places in Texas, Austin is #4 by population, #5 for remote work (#1 = most), #111 for homeownership (#1 = highest), #13 for college degrees (#1 = most). Its county, Travis County, is #5 of 254 counties for average pay ($96,267).

The place in numbers

Austin has 979,539 residents (ACS 2020–2024), about 3.2% of the population of Texas. It covers 326 square miles of land, which works out to roughly 3,001 people per square mile. The median age is 34.7, about the same as the state median (34.7 against 35.6).

Housing

The median gross rent is $1,729 a month (rent plus utilities), 23% above the state median ($1,729 against $1,403). Over a year that is 22.2% of the median household income. US housing guidance treats housing as affordable when it takes 30% of income or less, so the typical household is under that line. The median home value is $555,300, which is 5.9 times the median household income ($93,658); a ratio above 5 usually means buying is out of reach without savings or a second income. 43.5% of households own their home, 31% below the state average (43.5% against 62.6%). A low ownership share points to a rental-heavy market with more apartments and shorter stays.

Work and pay

The Austin-Round Rock-San Marcos, TX metropolitan area has 1,293,690 jobs in the BLS wage survey, and the median pay across all occupations is $56,950 a year, 12% above the national median ($56,950 against $50,980). The biggest occupation groups are office and administrative support (159,340 jobs, median $47,770); management (133,950 jobs, median $129,060); food preparation and serving related (120,570 jobs, median $33,280). The area is most specialised in computer and mathematical (1.9 times) and architecture and engineering (1.5 times), where the share of workers is well above the national share. The best-paying groups with at least 5,000 jobs are management ($129,060) and computer and mathematical ($114,350). In 2026M09 the unemployment rate of Travis County was 3.6%. 75.1% of residents aged 16 and over are in the labour force. The city lies in Travis County; its jobs, pay by industry and GDP are on the county page.

Getting around

Among workers, 56.0% drive alone, 2.0% use public transit, 2.5% walk, 30.7% work from home. 10.2% of workers commute 45 minutes or more, 40% below the state average (10.2% against 16.9%). Remote work is more common than in the state as a whole, which widens the set of employers a resident can work for without moving.

People and education

59.6% of adults aged 25 and over hold a bachelor's degree or higher, 76% above the state share (59.6% against 33.8%). 18.7% of residents were born outside the United States, 7% above the state share (18.7% against 17.6%). The poverty rate is 12.0%, 13% below the state rate (12.0% against 13.8%).

Climate

The warmest month is Aug, averaging 86°F (30.1°C), and the coolest is Jan at 49°F (9.3°C). About 841 mm (33 inches) of precipitation falls in a year; May is the wettest month (111 mm) and Feb the driest (45 mm). These values come from NASA satellite-based climatology on a grid of about 50 km, so they describe the wider area, not a weather station in the city.

Nearby cities to compare

Closest cities in this guide: Pflugerville (14 miles, rent 12% higher); Cedar Park (15 miles, rent 7% higher); Round Rock (17 miles, similar rent); Leander (20 miles, rent 12% higher). Rent differences are against Austin; use the Compare tab to put any two cities side by side.

Full guide to Austin →Texas guideAll jobs in Austin

Official links for Austin

• Official website of Austin: austintexas.gov
• Census Bureau data profile for Austin
• Official state website: texas.gov
• BLS Economy at a Glance: Texas

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Where to live

CITY Official statistics Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year (via Census Reporter) · Data: ACS 2020–2024

Places within 50 miles (straight line) of Austin, TX that have a guide, with what living there costs. No pay estimate is shown because the title did not match one occupation.

Career paths

We could not match this title to one occupation, so here are the other sub-niches in Operations and Management, where your skills may carry over:

Project management (236) Program management (292) Supply chain and logistics (540) Business operations and strategy (1479)

Distances

CITY Calculation (straight line) Source: U.S. Census Bureau Gazetteer (coordinates) · Data: 2024

How far Austin, TX is from the 20 largest US cities, in straight-line miles (not driving distance). Click a column to sort.

Nearby cities with open jobs (within 120 miles)

The employer

SolarWinds is the employer in this listing. See all its open jobs here →

We do not hold headcount or revenue for this employer. Check its careers site and, if it is listed on a stock exchange, its public filings (SEC EDGAR search).

What it is like to work at a company (culture, schedules, benefits) is not in the source data, so we do not describe it. Read the description and ask the questions under "How to prepare".

Other open jobs at SolarWinds

Similar jobs

Same sub-niche: Executive and general management

More jobs in Austin, TX

All Executive and general management jobs → · All Operations and Management sub-niches →

FAQ

What is the Conversion Rate Optimization Manager ( Trial Conversion & Activation) job at SolarWinds?

A private-sector role in operations and management (executive and general management) listed 33 days ago. The full description is on this page and on the employer's page.

Where is this job?

Austin, TX.

How do I apply?

Use the "View this job and apply on the employer's page" button. AtiveSite does not receive applications.

How much does it pay?

The listing does not publish pay, and we could not match the title to one official occupation.

What is the cost of living there?

Median rent in Austin is $1,729 a month and median household income $93,658 (ACS 2020–2024).

How old is this listing?

It was posted on 2026-10-07 (33 days ago). Jobs older than 90 days are not shown.

Are there similar jobs?

Yes: browse executive and general management jobs in Texas.

Sources and terms

• Job data: SolarWinds careers page public feed (listing dated 2026-10-07). The job disappears from this site when it disappears from the source.
• Wages and projections: BLS OEWS (May 2025) and Employment Projections 2025–35.
• City and county figures: Census Bureau ACS 2020–2024, BEA, BLS QCEW and LAUS, NASA POWER climatology; distances from Census Gazetteer coordinates.

AtiveSite is not affiliated with or endorsed by the employer or any government agency, and does not process applications. Verify every detail with the employer before acting.

Sources

• BLS OEWS (wages and employment by occupation, May 2025)
• BLS Employment Projections 2025–35
• BLS Local Area Unemployment Statistics
• BLS JOLTS
• BLS State and Metro Area Employment
• Census Bureau American Community Survey (via Census Reporter)
• BEA GDP by state and Regional Price Parities
• IRS 2026 tax adjustments
• U.S. Department of Labor, minimum wage by state
• Tax Foundation state income tax rates 2026
• USAJOBS
• USCIS
• U.S. Department of State, visas
• NASA POWER climatology
• GeoNames / Census Gazetteer (coordinates)