Web Optimization Analyst

The job

LIVE Live feed (private-sector employer) Source: The Muse public API · Data: listed 2026-11-07

Job description

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

The Website Search Optimization Analyst works closely with the web strategy and development teams, to help create the strategies, plans, and tactics that increase Spectrum Reach's web visibility and grow search-driven traffic. Position develops and builds schemas and briefs for digital content designed to drive both agentic (AI-driven) and standard web search traffic to Spectrum Reach. This role analyzes data from partners and Spectrum websites to uncover opportunities, performance trends, and gaps in search visibility.

DUTIES & RESPONSIBILITIES

• Partner with the web strategy and development teams to build strategies, plans, and tactics that increase Spectrum Reach's web visibility and search-driven traffic.
• Develop and implement structured data and schema markup so Spectrum Reach content is discoverable by both traditional search engines and AI-driven (agentic) search tools.
• Create detailed content briefs that guide the production of digital content optimized for standard and agentic search.
• Analyze data from Spectrum websites and external partners to identify search opportunities, performance trends, and visibility gaps.
• Monitor and report on key search metrics (rankings, organic traffic, click-through rates, AI search citations), translating findings into clear recommendations for stakeholders.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work and improve site performance.
• Stay current on search engine algorithm changes and emerging AI search trends, and adapt strategies accordingly.

• 2-4 years of experience in SEO, search analytics, or digital marketing.
• Working knowledge of schema markup, structured data, and technical SEO fundamentals (HTML, site architecture, crawlability).
• Familiarity with AI-driven search and how large language models surface and cite web content.
• Proficiency with SEO and analytics tools such as Google Analytics, Search Console, Semrush, or similar platforms.
• Strong analytical skills, with the ability to interpret data and turn it into actionable insights.
• Excellent written and verbal communication skills, and the ability to collaborate across strategy, development, and content teams.

Explore around this job

Field: Technology Sub-niche: Data, analytics and AI All jobs at Spectrum Jobs in Nevada Jobs in Las Vegas, NV Las Vegas city guide Nevada state guide Clark County economy

View this job and apply on The Muse →

You apply on The Muse or on the employer's page; AtiveSite does not receive or process applications and is not affiliated with The Muse. The description above is shown as the source published it.

About the role

This is a Mid Level role in the Technology field (Data, analytics and AI) at Spectrum. Mid-level roles usually expect some years of relevant experience and the ability to work with limited supervision.

We could not match this job title to one occupation in the official wage statistics, so no pay estimate is shown. Pay is not in the source listing; ask the employer for the range and compare in the 240 job niches.

Does the pay work here? (estimate)

How to prepare and behave

This is editorial guidance, not information from the employer.

• Read the whole description and match your examples to its requirements; use the same words the posting uses where they are true for you.
• Research the employer before the interview: what it does, who its customers are and recent news; prepare two or three questions about the work.
• Arrive early (or log in early for a video call), dress one step above the daily dress code, and test your camera and audio beforehand.
• Answer with short stories: the situation, what you did and the result. Give numbers when you have them and never invent them.
• Be honest about gaps; say what you did to learn and how fast you can close them.
• Ask about the team, the first 90 days, how success is measured and the schedule; do not open with salary and time off.
• When pay comes up, know the market range for the occupation and your lowest acceptable offer before you answer; ask for the full package in writing.
• Send a short thank-you message within a day, mentioning one thing you discussed.
• Have code, data work or projects you can show, and be ready to think aloud: many technical interviews test how you reason, not only the answer.

Know your rights as a candidate and an employee:

• U.S. Equal Employment Opportunity Commission: prohibited employment practices
• U.S. Department of Labor: Wage and Hour Division
• CareerOneStop (U.S. Department of Labor): job search help, interview tips and resumes
• USA.gov: avoiding job scams

The city

The job is in Las Vegas, NV. Below is what the official statistics say about living and working there.

How Las Vegas compares. Among the 60 largest places in Nevada, Las Vegas is #1 by population, #46 for homeownership (#1 = highest), #14 for remote work (#1 = most), #19 for college degrees (#1 = most). Its county, Clark County, is #11 of 17 counties for average pay ($64,985).

The place in numbers

Las Vegas has 660,400 residents (ACS 2020–2024), about 20.7% of the population of Nevada. It covers 142 square miles of land, which works out to roughly 4,655 people per square mile. The median age is 38.6, about the same as the state median (38.6 against 39.1).

Housing

The median gross rent is $1,563 a month (rent plus utilities), about the same as the state median ($1,563 against $1,597). Over a year that is 25.4% of the median household income. US housing guidance treats housing as affordable when it takes 30% of income or less, so the typical household is under that line. The median home value is $427,900, which is 5.8 times the median household income ($73,877); a ratio above 5 usually means buying is out of reach without savings or a second income. 56.6% of households own their home, 6% below the state average (56.6% against 60.0%).

Work and pay

The Las Vegas-Henderson-North Las Vegas, NV metropolitan area has 1,136,960 jobs in the BLS wage survey, and the median pay across all occupations is $46,670 a year, 8% below the national median ($46,670 against $50,980). The biggest occupation groups are food preparation and serving related (167,090 jobs, median $34,580); office and administrative support (137,910 jobs, median $45,570); transportation and material moving (105,450 jobs, median $39,550). The area is most specialised in personal care and service (2.2 times) and building and grounds cleaning and maintenance (1.8 times), where the share of workers is well above the national share. The best-paying groups with at least 5,000 jobs are management ($101,840) and legal ($100,950). In 2026M09 the unemployment rate of Clark County was 4.8%. 62.3% of residents aged 16 and over are in the labour force. The city lies in Clark County; its jobs, pay by industry and GDP are on the county page.

Getting around

Among workers, 70.9% drive alone, 2.5% use public transit, 1.3% walk, 12.1% work from home. 10.1% of workers commute 45 minutes or more, 7% below the state average (10.1% against 10.9%).

People and education

27.6% of adults aged 25 and over hold a bachelor's degree or higher, about the same as the state share (27.6% against 27.9%). 20.9% of residents were born outside the United States, 9% above the state share (20.9% against 19.1%). The poverty rate is 13.9%, 12% above the state rate (13.9% against 12.4%).

Climate

The warmest month is Jul, averaging 92°F (33.5°C), and the coolest is Dec at 45°F (7.1°C). About 147 mm (6 inches) of precipitation falls in a year; Feb is the wettest month (23 mm) and Jun the driest (1 mm). These values come from NASA satellite-based climatology on a grid of about 50 km, so they describe the wider area, not a weather station in the city.

Nearby cities to compare

Closest cities in this guide: Summerlin South (8 miles, rent 61% higher); Spring Valley (10 miles, rent 12% higher); Winchester (10 miles, rent 22% lower); North Las Vegas (10 miles, rent 9% higher). Rent differences are against Las Vegas; use the Compare tab to put any two cities side by side.

Full guide to Las Vegas →Nevada guideAll jobs in Las Vegas

Official links for Las Vegas

• Official website of Las Vegas: lasvegasnevada.gov
• Census Bureau data profile for Las Vegas
• Official state website: nv.gov
• BLS Economy at a Glance: Nevada

These links go to official sources and open in a new window. The first one is the government's or company's own site as listed in Wikidata (property "official website"); check it before relying on it.

Where to live

CITY Official statistics Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year (via Census Reporter) · Data: ACS 2020–2024

Places within 50 miles (straight line) of Las Vegas, NV that have a guide, with what living there costs. No pay estimate is shown because the title did not match one occupation.

Career paths

We could not match this title to one occupation, so here are the other sub-niches in Technology, where your skills may carry over:

Cybersecurity (366) Software engineering (1880) Cloud, IT and infrastructure (504) Product management (412)

Distances

CITY Calculation (straight line) Source: U.S. Census Bureau Gazetteer (coordinates) · Data: 2024

How far Las Vegas, NV is from the 20 largest US cities, in straight-line miles (not driving distance). Click a column to sort.

Nearby cities with open jobs (within 120 miles)

The employer

Spectrum is the employer in this listing. See all its open jobs here →

Company description (from The Muse): Spectrum provides a full range of advanced broadband services, including video entertainment programming, internet access, and home phone service.

size: Large Size; industries: Media, Technology, Telecom; locations on The Muse: Charlotte, NC, Denver, CO, St. Louis, MO, Stamford, CT.

We do not hold headcount or revenue for this employer. Check its careers site and, if it is listed on a stock exchange, its public filings (SEC EDGAR search).

The employer's profile on The Muse →

What it is like to work at a company (culture, schedules, benefits) is not in the source data, so we do not describe it. Read the description and ask the questions under "How to prepare".

Other open jobs at Spectrum

Similar jobs

Same sub-niche: Data, analytics and AI

More jobs in Las Vegas, NV

All Data, analytics and AI jobs → · All Technology sub-niches →

FAQ

What is the Web Optimization Analyst job at Spectrum?

A mid level role in technology (data, analytics and ai) listed yesterday. The full description is on this page and on The Muse.

Where is this job?

Las Vegas, NV.

How do I apply?

Use the "View this job and apply on The Muse" button. AtiveSite does not receive applications.

How much does it pay?

The listing does not publish pay, and we could not match the title to one official occupation.

What is the cost of living there?

Median rent in Las Vegas is $1,563 a month and median household income $73,877 (ACS 2020–2024).

How old is this listing?

It was posted on 2026-11-07 (yesterday). Jobs older than 90 days are not shown.

Are there similar jobs?

Yes: browse data, analytics and ai jobs in Nevada.

Sources and terms

• Job data: The Muse public API (listing dated 2026-11-07). The job disappears from this site when it disappears from the source.
• Wages and projections: BLS OEWS (May 2025) and Employment Projections 2025–35.
• City and county figures: Census Bureau ACS 2020–2024, BEA, BLS QCEW and LAUS, NASA POWER climatology; distances from Census Gazetteer coordinates.

AtiveSite is not affiliated with or endorsed by The Muse, the employer or any government agency, and does not process applications. Verify every detail with the employer before acting.

Sources

• BLS OEWS (wages and employment by occupation, May 2025)
• BLS Employment Projections 2025–35
• BLS Local Area Unemployment Statistics
• BLS JOLTS
• BLS State and Metro Area Employment
• Census Bureau American Community Survey (via Census Reporter)
• BEA GDP by state and Regional Price Parities
• IRS 2026 tax adjustments
• U.S. Department of Labor, minimum wage by state
• Tax Foundation state income tax rates 2026
• USAJOBS
• USCIS
• U.S. Department of State, visas
• NASA POWER climatology
• GeoNames / Census Gazetteer (coordinates)