Category Manager, Innovation
Diageo · Darien, CT · Senior Level · Executive and general management · posted 3 days ago
Diageo · New York, NY · posted 4 days ago
By AtiveSite · Published 07/11/2026 · Updated 09/11/2026 · Every figure is linked to its source below.
| Employer | Diageo |
|---|---|
| Location | New York, New York |
| Field | Operations and Management › Executive and general management |
| Level | Senior Level |
| Source category | Software Engineering |
| Posted | 2026-11-05 (4 days ago) |
| Work arrangement | On-site at the location listed |
| Pay | Not published in the source listing |
About us
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker anda Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in making life's moments mean a little more.
About the FunctionSales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.
It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
Job Title
Insights Director, North America
Level
L4
Location
3WTC
Reports To
Regional Strategy Director NAM
Department
NAM Strategy
About this role
Lead the North America Insights agenda, with primary accountability for building a clear, forward-looking view of industry performance, market share and competitive dynamics. Translate internal and external data into actionable insights that explain how Diageo and the industry are performing, why performance is changing, where competitors are winning, and what the business should do in response.
Serve as a trusted thought partner to North America Executive leadership, owning industry outlooks, performance diagnostics, competitive intelligence and strategic deep dives that inform strategy, planning, resource allocation and portfolio choices. Complement this core mandate with consumer and cultural insight, partnering with Marketing to translate changing consumer attitudes, behaviors, needs and occasions into stronger brand, innovation and communications decisions.
As the leader of North America Insights, raise the quality and impact of insight across the organization - moving beyond what happened to why it happened, what will happen next, and what Diageo should do about it.
Key Accountabilities
• Lead the North America industry and performance insights agenda, establishing the authoritative view of beverage alcohol performance and Diageo's competitive position across categories, brands, markets, channels and price segments.
• Own industry share tracking and performance diagnostics, integrating syndicated, proprietary and internal data to explain drivers of value, volume, share and price/mix and identify implications for the business.
• Lead competitive intelligence, building a systematic view of competitor performance, strategies, portfolios, investments and route-to-market moves and translating these into recommended actions for Diageo.
• Develop forward-looking industry, category and market perspectives, including long-range forecasts and scenarios that inform strategy, annual planning, resource allocation and portfolio choices.
• Serve as a trusted thought partner to North America Executive leadership and lead high-priority strategic deep dives, bringing an independent, fact-based perspective to critical business choices.
• Lead the North America consumer insights agenda in partnership with Marketing, translating consumer attitudes, behaviors, needs, occasions and cultural dynamics into implications for brand strategy, positioning, innovation, communications and portfolio choices.
• Connect market data, consumer research and advanced analytics into simple, actionable insight, partnering across Strategy, Marketing, Commercial and Finance to embed insights in key decisions.
• Support Executive, Board and Investor Relations requirements and continuously improve the North America insight ecosystem, including simplification and automation of lower-value reporting.
• Lead and develop a high-performing Insights team, building analytical, consumer, strategic and commercial capability.
Key Success Measures
• Clear, trusted and forward-looking view of industry performance, market share and Diageo's competitive position across North America.
• Quality and impact of insights in shaping Executive decisions, strategic choices, resource allocation and business performance.
• Impact of consumer insight on brand strategy, innovation, portfolio and Marketing decisions.
• Strong partnership and credibility across Strategy, Marketing, Commercial, Finance and Executive leadership.
• Increased ability to anticipate industry, consumer and competitive trends, with a simpler, higher-value insight ecosystem.
• Development of a high-performing Insights team and stronger insight capability across the organization.
Key Competencies
Industry, Competitive & Strategic Insights
• Deep understanding of industry and competitive performance and the drivers of market share, category and brand performance.
• Ability to synthesize multiple, imperfect data sources into clear insights, implications and strategic recommendations.
• Expertise in forecasting, competitive intelligence and strategic analysis, with strong commercial and financial judgement.
Consumer Insights & Analytics
• Strong consumer orientation and understanding of qualitative and quantitative research approaches.
• Ability to connect consumer attitudes and behaviors with cultural, category and marketplace dynamics.
• Strong quantitative capability across syndicated, consumer, financial and internal business data.
Leadership & Influence
• Trusted thought partner with intellectual courage to challenge assumptions and influence senior leaders.
• Exceptional executive communication and storytelling skills, translating complexity into simple, compelling recommendations.
• Strong cross-functional and people leadership, coaching and talent-development capability.
Experience/skills required:
• 8+ years of professional experience across insights, strategy, analytics, consulting, market intelligence, consumer research or related disciplines, with increasing levels of responsibility.
• Demonstrated experience leading industry performance/share analysis, competitive intelligence and strategic insight work and translating complex data into recommendations for senior leadership.
• Strong understanding of consumer goods and drivers of brand, category and commercial performance; beverage alcohol or CPG experience strongly preferred.
• Experience across syndicated market data, competitive intelligence, consumer research and advanced analytics, including partnership with Marketing and brand teams.
• Ability to lead ambiguous, high-priority projects in imperfect data environments and communicate clear, compelling Executive-level insights.
• Proven people leadership experience and ability to develop high-performing analytical and insight talent.
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team.
Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Field: Operations and Management Sub-niche: Executive and general management All jobs at Diageo Jobs in New York Jobs in New York, NY New York city guide New York state guide Kings County economy
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This is a Senior Level role in the Operations and Management field (Executive and general management) at Diageo. Senior roles usually expect substantial experience, ownership of results and often the ability to guide others.
We could not match this job title to one occupation in the official wage statistics, so no pay estimate is shown. Pay is not in the source listing; ask the employer for the range and compare in the 240 job niches.
Estimate for a wage earner: 2026 federal brackets and standard deduction (IRS), Social Security 6.2% up to $184,500, Medicare 1.45% (+0.9% above $200,000 single / $250,000 married), and a state rate you set; set your own state tax rate. It ignores credits, pre-tax deductions, local taxes and benefits. Sources: IRS: tax year 2026 inflation adjustments · SSA wage base per Federal Register notice 2025-19763.
This is editorial guidance, not information from the employer.
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The job is in New York, NY. Below is what the official statistics say about living and working there.
How New York compares. Among the 120 largest places in New York, New York is #1 by population, #117 for homeownership (#1 = highest), #115 for long commutes (#1 = fewest), #31 for remote work (#1 = most). Its county, Kings County, is #38 of 62 counties for average pay ($59,980).
New York has 8,483,844 residents (ACS 2020–2024), about 42.7% of the population of New York. It covers 300 square miles of land, which works out to roughly 28,236 people per square mile. The median age is 38.2, 4% younger than the state median (38.2 against 39.8).
The median gross rent is $1,821 a month (rent plus utilities), 12% above the state median ($1,821 against $1,621). Over a year that is 27.2% of the median household income. US housing guidance treats housing as affordable when it takes 30% of income or less, so the typical household is under that line. The median home value is $777,600, which is 9.7 times the median household income ($80,483); a ratio above 5 usually means buying is out of reach without savings or a second income. 32.8% of households own their home, 40% below the state average (32.8% against 54.4%). A low ownership share points to a rental-heavy market with more apartments and shorter stays.
The New York-Newark-Jersey City, NY-NJ metropolitan area has 9,492,000 jobs in the BLS wage survey, and the median pay across all occupations is $61,430 a year, 20% above the national median ($61,430 against $50,980). The biggest occupation groups are office and administrative support (1,109,360 jobs, median $55,080); healthcare support (843,730 jobs, median $40,100); sales and related (751,110 jobs, median $47,540). The area is most specialised in healthcare support (1.8 times) and legal (1.7 times), where the share of workers is well above the national share. The best-paying groups with at least 5,000 jobs are management ($171,990) and legal ($150,990). In 2026M09 the unemployment rate of Kings County was 5.3%. 63.1% of residents aged 16 and over are in the labour force. The city lies in Kings County; its jobs, pay by industry and GDP are on the county page.
Among workers, 21.6% drive alone, 44.0% use public transit, 9.2% walk, 16.9% work from home. 41.2% of workers commute 45 minutes or more, 50% above the state average (41.2% against 27.4%).
41.6% of adults aged 25 and over hold a bachelor's degree or higher, 4% above the state share (41.6% against 40.2%). 36.6% of residents were born outside the United States, 61% above the state share (36.6% against 22.8%). The poverty rate is 17.9%, 28% above the state rate (17.9% against 14.0%).
The warmest month is Jul, averaging 75°F (23.7°C), and the coolest is Jan at 34°F (1.1°C). About 1,313 mm (52 inches) of precipitation falls in a year; Dec is the wettest month (133 mm) and Feb the driest (95 mm). These values come from NASA satellite-based climatology on a grid of about 50 km, so they describe the wider area, not a weather station in the city.
Closest cities in this guide: Hoboken (7 miles, rent 61% higher); Jersey City (7 miles, rent 10% higher); Union City (9 miles, rent 16% lower); Bayonne (9 miles, rent 8% lower). Rent differences are against New York; use the Compare tab to put any two cities side by side.
Full guide to New York →New York guideAll jobs in New York
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Places within 50 miles (straight line) of New York, NY that have a guide, with what living there costs. No pay estimate is shown because the title did not match one occupation.
| Place ⇅ | Distance from the job city ⇅ | Median rent ⇅ | Median home value ⇅ | Median household income ⇅ | Commute 45+ min ⇅ | Rent as % of occupation pay ⇅ | Open jobs there ⇅ |
|---|---|---|---|---|---|---|---|
| New York, NY | 0 mi | $1,821 | $777,600 | $80,483 | 41.2% | n/a | Jobs |
| Hoboken, NJ | 7 mi | $2,938 | $895,100 | $180,579 | 38.7% | n/a | — |
| Jersey City, NJ | 7 mi | $2,007 | $566,900 | $97,710 | 36.0% | n/a | Jobs |
| Union City, NJ | 9 mi | $1,537 | $471,600 | $64,310 | 27.9% | n/a | — |
| Bayonne, NJ | 9 mi | $1,682 | $460,100 | $83,887 | 31.0% | n/a | — |
| West New York, NJ | 9 mi | $1,716 | $465,600 | $71,729 | 30.6% | n/a | — |
| Secaucus, NJ | 11 mi | $2,391 | $571,900 | $139,821 | 33.9% | n/a | Jobs |
| Cliffside Park, NJ | 11 mi | $1,837 | $588,200 | $93,452 | 33.1% | n/a | — |
| Edgewater, NJ | 11 mi | $2,579 | $715,700 | $124,050 | 43.6% | n/a | — |
| Fairview, NJ | 11 mi | $1,694 | $511,400 | $63,606 | 25.4% | n/a | — |
| Kearny, NJ | 11 mi | $1,720 | $459,400 | $79,154 | 26.6% | n/a | — |
| Woodmere, NY | 12 mi | $2,720 | $975,400 | $172,537 | 45.7% | n/a | — |
| North Valley Stream, NY | 12 mi | $3,059 | $613,800 | $142,733 | 36.1% | n/a | — |
| Valley Stream, NY | 12 mi | $2,124 | $616,100 | $133,190 | 34.5% | n/a | — |
| Elmont, NY | 12 mi | $2,209 | $602,900 | $114,217 | 35.9% | n/a | — |
| Harrison, NJ | 13 mi | $2,226 | $505,800 | $93,013 | 42.0% | n/a | — |
| Newark, NJ | 13 mi | $1,392 | $373,700 | $52,060 | 25.1% | n/a | Jobs |
| North Arlington, NJ | 13 mi | $1,738 | $474,500 | $94,201 | 29.5% | n/a | — |
| Floral Park, NY | 13 mi | $2,243 | $789,600 | $150,084 | 32.3% | n/a | — |
| Fort Lee, NJ | 13 mi | $2,270 | $448,000 | $107,274 | 34.3% | n/a | — |
We could not match this title to one occupation, so here are the other sub-niches in Operations and Management, where your skills may carry over:
Project management (207) Program management (144) Supply chain and logistics (293) Business operations and strategy (944)
How far New York, NY is from the 20 largest US cities, in straight-line miles (not driving distance). Click a column to sort.
| From ⇅ | Straight-line distance (miles) ⇅ | Population of that city ⇅ |
|---|---|---|
| New York, NY | 0 mi | 8,483,844 |
| Philadelphia, PA | 77 mi | 1,579,706 |
| Columbus, OH | 479 mi | 914,802 |
| Charlotte, NC | 532 mi | 903,844 |
| Indianapolis, IN | 646 mi | 885,860 |
| Chicago, IL | 718 mi | 2,711,226 |
| Jacksonville, FL | 834 mi | 977,670 |
| Oklahoma City, OK | 1,327 mi | 697,125 |
| Dallas, TX | 1,371 mi | 1,307,930 |
| Fort Worth, TX | 1,401 mi | 963,194 |
| Houston, TX | 1,419 mi | 2,328,253 |
| Austin, TX | 1,512 mi | 979,539 |
| San Antonio, TX | 1,583 mi | 1,479,835 |
| Denver, CO | 1,625 mi | 718,877 |
| Phoenix, AZ | 2,141 mi | 1,642,323 |
| Seattle, WA | 2,407 mi | 754,195 |
| San Diego, CA | 2,427 mi | 1,389,526 |
| Los Angeles, CA | 2,459 mi | 3,857,263 |
| San Jose, CA | 2,550 mi | 990,138 |
| San Francisco, CA | 2,602 mi | 830,235 |
| City ⇅ | Straight-line distance ⇅ | Open jobs ⇅ |
|---|---|---|
| Brooklyn, NY | 1 mi | 1 |
| Jersey City, NJ | 7 mi | 108 |
| Manhattan, NY | 8 mi | 3 |
| Iselin, NJ | 21 mi | 2 |
| Mahwah, NJ | 31 mi | 2 |
| Deer Park, NY | 33 mi | 17 |
| Darien, CT | 38 mi | 11 |
| Lakewood, NJ | 42 mi | 2 |
| Marlton, NJ | 74 mi | 13 |
| Bethlehem, PA | 75 mi | 3 |
| Fort Washington, PA | 75 mi | 2 |
| Philadelphia, PA | 77 mi | 165 |
| Atlantic City, NJ | 93 mi | 5 |
| Wilmington, DE | 106 mi | 2 |
| Newark, DE | 118 mi | 8 |
Diageo is the employer in this listing. See all its open jobs here →
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A senior level role in operations and management (executive and general management) listed 4 days ago. The full description is on this page and on The Muse.
New York, NY.
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The listing does not publish pay, and we could not match the title to one official occupation.
Median rent in New York is $1,821 a month and median household income $80,483 (ACS 2020–2024).
It was posted on 2026-11-05 (4 days ago). Jobs older than 90 days are not shown.
Yes: browse executive and general management jobs in New York.
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