Creative Director

The job

LIVE Live feed (private-sector employer) Source: The Muse public API · Data: listed 2026-10-31

Job description

Company Description

WHO WE ARE

Equinox is a category of one, setting the global standard for luxury health, wellness, and hospitality. Our spaces are intentionally elevated, our standards uncompromising, and our expectations high. We attract people who take pride in excellence, care deeply about quality, and want to be part of something that feels different the moment you walk through the door.

We are builders, operators, and innovators who believe great environments and meaningful human connection change lives. Diversity, belonging, and ownership aren’t slogans here, they’re how we work. At Equinox, colleagues don’t just support the business; they shape the future of wellness. Because for us, it’s not fitness. It’s life.

WHAT WE DO

We create premium, immersive experiences where performance, hospitality, design, and human connection converge—and every detail matters. This is not a traditional fitness environment. It is a place where high standards, accountability, and pride in craft define the work.

Fueled by an entrepreneurial mindset, we trust our people with real responsibility and real impact. Growth is earned through action, learning is hands‑on, and careers are built by those who want to operate at the highest level. At Equinox, we don’t just offer opportunities—we offer long‑term pathways for people who want to do meaningful work in an environment that expects more and delivers more.

Job Description

Equinox is seeking aCreative Director with a strategic point of view and strong foundation in art direction and design to help shape and evolve the creative expression of the brand.

Working closely with the VP of Creative, the Creative Director will serve as a strategic partner and creative leader, translating brand and business objectives into compelling ideas, breakthrough campaigns, and elevated experiences across every touchpoint.

The ideal candidate combines impeccable taste and conceptual thinking with strategic vision and strong leadership skills. They will inspire and elevate the creative team, champion brand excellence, and drive creative work from vision through execution—helping to define the next chapter of Equinox.

Responsibilities & Requirements

Including but not limited to the following:

Creative Vision & Strategic Leadership

• Partner closely with the VP of Creative as a trusted strategic partner to define and advance the overarching creative vision, brand positioning, campaign strategy, and long-term brand direction.
• Translate evolving business priorities, consumer insights, and cultural trends into compelling creative strategies and opportunities to innovate, differentiate, and elevate the Equinox experience.
• Lead the development of integrated creative concepts that strengthen brand equity, drive cultural relevance, and support business objectives.
• Help establish the creative priorities, standards, and strategic direction for the broader creative organization.
• Represent creative leadership in cross-functional conversations, bringing a strong point of view and the ability to influence decisions at a senior level.

Brand Stewardship & Visual Direction

• Own and champion the visual expression of Equinox, pushing creative boundaries while ensuring consistency, sophistication, and the integrity of the brand's premium positioning across all touchpoints.
• Guide the continued evolution of the brand's visual identity, balancing its established codes with progressive creative thinking.
• Set the standard for art direction, graphic design, photography, film, typography, and visual storytelling.
• Maintain a discerning eye across campaigns, digital platforms, social, content, experiential, environmental, and member-facing communications.
• Remain deeply connected to developments in fashion, design, art, photography, architecture, and culture, bringing fresh perspectives and inspiration into the creative process.

Campaign Development & Creative Execution

• Lead the strategic, conceptual, and visual development of integrated brand campaigns, initiatives, and experiences across multiple channels, from initial concept through final execution.
• Drive breakthrough creative thinking, ensuring ideas are original, culturally resonant, and rooted in a clear strategic purpose.
• Direct and elevate creative presentations, treatments, mood boards, and storytelling that clearly communicate a compelling vision.
• Provide high-level art direction for photography, film, and content production, partnering with internal teams and external creative talent to deliver exceptional work.
• Oversee creative production and post-production, ensuring the highest standards of craft and consistency.
• Balance visionary creative thinking with a pragmatic understanding of timelines, budgets, resources, and business priorities.
• Know when to empower the team and when to step directly into the work to elevate an idea or solve a creative challenge.

Team Leadership & Creative Culture

• Manage, inspire, and develop a multidisciplinary creative team, fostering a culture of ambitious thinking, collaboration, creative rigor, accountability, and continuous improvement.
• Provide clear creative direction, actionable feedback, and mentorship, empowering designers, art directors, and creative partners to take ownership of their work while maintaining a cohesive creative vision.
• Identify opportunities to evolve team capabilities, creative processes, and ways of working to support both creative excellence and operational efficiency.
• Partner with the VP of Creative on team development, organizational priorities, talent planning, and the long-term growth of the creative function.
• Cultivate strong relationships with external creative partners, agencies, photographers, directors, and emerging talent.

Cross-Functional Partnership & Business Impact

• Serve as a senior creative partner and trusted extension of the VP of Creative, independently leading key initiatives, stakeholder relationships, and creative decisions across Marketing, Brand, Digital, Social, Content, Product, and other cross-functional teams.
• Build alignment around creative strategies, ensuring teams understand both the vision and the business rationale behind the work.
• Confidently present and defend creative recommendations to senior leadership, using strategic reasoning and strong creative judgment.
• Help prioritize creative initiatives and allocate resources to maximize both brand impact and team effectiveness.
• Champion the value of creativity as a driver of brand differentiation, consumer engagement, and long-term business growth.

Qualifications

• 10+ years experience in creative direction, art direction, brand design, or related disciplines, with demonstrated leadership experience.
• A strong foundation in graphic design and visual art direction, supported by an exceptional portfolio of conceptual, sophisticated, and culturally relevant creative work.
• Experience leading creative teams and developing integrated brand campaigns, ideally within luxury, fashion, lifestyle, beauty or other premium consumer brands.
• Proven ability to connect brand strategy and business objectives with compelling creative ideas and execution.
• Deep expertise in visual identity, design systems, photography, film, typography, and contemporary visual storytelling.
• Demonstrated experience directing high-profile campaigns and productions, including collaboration with leading photographers, directors, and creative partners.
• Strong leadership and mentorship skills, with the ability to inspire teams, develop talent, and build a culture of creative excellence.
• Exceptional communication, presentation, and stakeholder-management skills, including experience partnering with executive leadership.
• A highly developed aesthetic sensibility and a strong understanding of luxury positioning, cultural relevance, and brand differentiation.
• Ability to navigate ambiguity, balance competing priorities, and make confident creative decisions in a fast-paced environment.
• A strategic, entrepreneurial mindset combined with exceptional attention to detail and an uncompromising standard of creative quality.

Pay Transparency: $210 - $230k + annual bonus

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States. 

Explore around this job

Field: Marketing, Media and Creative Sub-niche: Design and UX All jobs at Equinox Jobs in New York Jobs in New York, NY New York city guide New York state guide Kings County economy

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About the role

This is a Senior Level role in the Marketing, Media and Creative field (Design and UX) at Equinox. Senior roles usually expect substantial experience, ownership of results and often the ability to guide others.

We could not match this job title to one occupation in the official wage statistics, so no pay estimate is shown. Pay is not in the source listing; ask the employer for the range and compare in the 240 job niches.

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How to prepare and behave

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• Read the whole description and match your examples to its requirements; use the same words the posting uses where they are true for you.
• Research the employer before the interview: what it does, who its customers are and recent news; prepare two or three questions about the work.
• Arrive early (or log in early for a video call), dress one step above the daily dress code, and test your camera and audio beforehand.
• Answer with short stories: the situation, what you did and the result. Give numbers when you have them and never invent them.
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The city

The job is in New York, NY. Below is what the official statistics say about living and working there.

How New York compares. Among the 120 largest places in New York, New York is #1 by population, #117 for homeownership (#1 = highest), #115 for long commutes (#1 = fewest), #31 for remote work (#1 = most). Its county, Kings County, is #38 of 62 counties for average pay ($59,980).

The place in numbers

New York has 8,483,844 residents (ACS 2020–2024), about 42.7% of the population of New York. It covers 300 square miles of land, which works out to roughly 28,236 people per square mile. The median age is 38.2, 4% younger than the state median (38.2 against 39.8).

Housing

The median gross rent is $1,821 a month (rent plus utilities), 12% above the state median ($1,821 against $1,621). Over a year that is 27.2% of the median household income. US housing guidance treats housing as affordable when it takes 30% of income or less, so the typical household is under that line. The median home value is $777,600, which is 9.7 times the median household income ($80,483); a ratio above 5 usually means buying is out of reach without savings or a second income. 32.8% of households own their home, 40% below the state average (32.8% against 54.4%). A low ownership share points to a rental-heavy market with more apartments and shorter stays.

Work and pay

The New York-Newark-Jersey City, NY-NJ metropolitan area has 9,492,000 jobs in the BLS wage survey, and the median pay across all occupations is $61,430 a year, 20% above the national median ($61,430 against $50,980). The biggest occupation groups are office and administrative support (1,109,360 jobs, median $55,080); healthcare support (843,730 jobs, median $40,100); sales and related (751,110 jobs, median $47,540). The area is most specialised in healthcare support (1.8 times) and legal (1.7 times), where the share of workers is well above the national share. The best-paying groups with at least 5,000 jobs are management ($171,990) and legal ($150,990). In 2026M09 the unemployment rate of Kings County was 5.3%. 63.1% of residents aged 16 and over are in the labour force. The city lies in Kings County; its jobs, pay by industry and GDP are on the county page.

Getting around

Among workers, 21.6% drive alone, 44.0% use public transit, 9.2% walk, 16.9% work from home. 41.2% of workers commute 45 minutes or more, 50% above the state average (41.2% against 27.4%).

People and education

41.6% of adults aged 25 and over hold a bachelor's degree or higher, 4% above the state share (41.6% against 40.2%). 36.6% of residents were born outside the United States, 61% above the state share (36.6% against 22.8%). The poverty rate is 17.9%, 28% above the state rate (17.9% against 14.0%).

Climate

The warmest month is Jul, averaging 75°F (23.7°C), and the coolest is Jan at 34°F (1.1°C). About 1,313 mm (52 inches) of precipitation falls in a year; Dec is the wettest month (133 mm) and Feb the driest (95 mm). These values come from NASA satellite-based climatology on a grid of about 50 km, so they describe the wider area, not a weather station in the city.

Nearby cities to compare

Closest cities in this guide: Hoboken (7 miles, rent 61% higher); Jersey City (7 miles, rent 10% higher); Union City (9 miles, rent 16% lower); Bayonne (9 miles, rent 8% lower). Rent differences are against New York; use the Compare tab to put any two cities side by side.

Full guide to New York →New York guideAll jobs in New York

Official links for New York

• Official website of New York: nyc.gov/main
• Census Bureau data profile for New York
• Official state website: ny.gov
• BLS Economy at a Glance: New York

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Where to live

CITY Official statistics Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year (via Census Reporter) · Data: ACS 2020–2024

Places within 50 miles (straight line) of New York, NY that have a guide, with what living there costs. No pay estimate is shown because the title did not match one occupation.

Career paths

We could not match this title to one occupation, so here are the other sub-niches in Marketing, Media and Creative, where your skills may carry over:

Marketing and advertising (369) Communications and PR (69) Content, editing and production (211)

Distances

CITY Calculation (straight line) Source: U.S. Census Bureau Gazetteer (coordinates) · Data: 2024

How far New York, NY is from the 20 largest US cities, in straight-line miles (not driving distance). Click a column to sort.

Nearby cities with open jobs (within 120 miles)

The employer

Equinox is the employer in this listing. See all its open jobs here →

We do not hold headcount or revenue for this employer. Check its careers site and, if it is listed on a stock exchange, its public filings (SEC EDGAR search).

What it is like to work at a company (culture, schedules, benefits) is not in the source data, so we do not describe it. Read the description and ask the questions under "How to prepare".

Other open jobs at Equinox

Similar jobs

Same sub-niche: Design and UX

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FAQ

What is the Creative Director job at Equinox?

A senior level role in marketing, media and creative (design and ux) listed 8 days ago. The full description is on this page and on The Muse.

Where is this job?

New York, NY.

How do I apply?

Use the "View this job and apply on The Muse" button. AtiveSite does not receive applications.

How much does it pay?

The listing does not publish pay, and we could not match the title to one official occupation.

What is the cost of living there?

Median rent in New York is $1,821 a month and median household income $80,483 (ACS 2020–2024).

How old is this listing?

It was posted on 2026-10-31 (8 days ago). Jobs older than 90 days are not shown.

Are there similar jobs?

Yes: browse design and ux jobs in New York.

Sources and terms

• Job data: The Muse public API (listing dated 2026-10-31). The job disappears from this site when it disappears from the source.
• Wages and projections: BLS OEWS (May 2025) and Employment Projections 2025–35.
• City and county figures: Census Bureau ACS 2020–2024, BEA, BLS QCEW and LAUS, NASA POWER climatology; distances from Census Gazetteer coordinates.

AtiveSite is not affiliated with or endorsed by The Muse, the employer or any government agency, and does not process applications. Verify every detail with the employer before acting.

Sources

• BLS OEWS (wages and employment by occupation, May 2025)
• BLS Employment Projections 2025–35
• BLS Local Area Unemployment Statistics
• BLS JOLTS
• BLS State and Metro Area Employment
• Census Bureau American Community Survey (via Census Reporter)
• BEA GDP by state and Regional Price Parities
• IRS 2026 tax adjustments
• U.S. Department of Labor, minimum wage by state
• Tax Foundation state income tax rates 2026
• USAJOBS
• USCIS
• U.S. Department of State, visas
• NASA POWER climatology
• GeoNames / Census Gazetteer (coordinates)