Messaging Specialist

The job

LIVE Live feed (private-sector employer) Source: The Muse public API · Data: listed 2026-09-17

Job description

USA TODAY is looking for a high-energy, audience-focused Messaging Specialist with journalism experience (required) to monitor and advise on the performance and innovation of USA TODAY's messaging portfolio - focusing primarily on email newsletters.

The ideal candidate is passionate about preserving the future of news through innovative storytelling and engagement experiences. This role is right for you if you're constantly monitoring the latest trends in messaging (including email newsletters, SMS, WhatsApp, Discord) and emerging platforms and love to experiment and innovate.

As a key strategic leader on the new USA TODAY audience team, you will combine expertise in newsletter strategy, messaging, data analytics, and platform insights to grow audience and discoverability, deepen engagement, and support new revenue opportunities. You will take a portfolio-wide view of USA TODAY's newsletter and messaging offerings, translating editorial and business priorities and audience needs into experiences that are timely, relevant, and engaging.

You will also help strengthen audience engagement across the newsroom by coaching journalists on effective newsletter and messaging practices that build trust and loyalty. The successful candidate will be a collaborative, strategic thinker who can work across divisions and translate company-wide priorities into clear, actionable plans for the newsroom.

Help us ensure the future of journalism is strong and that our newsroom continues to evolve to meet the needs of a growing digital audience.

This position is remote and can be based anywhere in the US, except for Alaska, Hawaii and Wyoming. If you live near one of our local newsrooms, you may have the option to use that as a base of operations.

Responsibilities:

• Lead USA TODAY's email newsletter and messaging strategy, working with USA TODAY leaders and the broader USA TODAY audience team to assess our portfolio and performance, develop audience journeys and drive innovation.
• Own flagship newsletter and messaging products, partnering with newsroom teams to increase discoverability, audience growth, engagement, retention, and revenue.
• Support SMS, WhatsApp and other messaging initiatives throughout the USA TODAY newsroom and broader USA TODAY Network.
• Monitor performance, identify growth opportunities, and lead experiments in partnership with content strategy.
• Adapt platform strategy in real time to deliver timely, relevant experiences during breaking news and major events.
• Translate data points into actionable insights. The right candidate deeply understands data tools and knows how to apply their analytical mindset to content.
• Partner across divisions to improve newsletter revenue and consumer retention.
• Collaborate with AI leads to test and implement tools that strengthen newsletter and messaging efficiency.
• Coach journalists on newsletter and messaging best practices and lead training for newsletter hosts, audience editors, and curators.
• Balance and execute editorial and business priorities while keeping audience needs and broader organizational goals at the center of every decision.

• Bachelor's or master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience.
• 5+ years of experience in digital journalism or newsroom leadership, including experience in a digital, print, or television news organization. Journalism experience is mandatory.
• 3-5 years of experience in analytics, with a preference for content analytics.
• Experience curating newsletters, growing newsletter audiences, and developing innovative messaging strategies.
• Strong knowledge of the digital media landscape and the role newsletters and messaging plays in audience engagement, discoverability, retention, and revenue.
• Ability to independently manage priorities and execute across competing demands.
• A collaborative spirit, able to lead not only direct reports but peers across the organization and a passion for coaching others.
• Strong business judgment and the ability to align editorial work with audience and organizational goals.

• Experience using AI and automation to enhance journalism, newsletters, or messaging workflows.
• Proficiency with Google Analytics, Parse.ly, or similar analytics platforms.
• Experience with messaging and email platforms such as Salesforce Marketing Cloud/ExactTarget, Subtext, and Substack.
• Excellent communication skills, both written and verbal, to effectively convey findings and recommendations to diverse stakeholders.
• Familiarity with news products and journalism and understanding of media analytics and ethics.

1. A cover letter that outlines how you would approach the job.
2. Your resume - one to two pages.
3. An example or two of a project or strategy that you're proud of and had a key hand in leading. Please include a brief description of the work, your role and any relevant results.

Explore around this job

Field: Technology Sub-niche: Data, analytics and AI All jobs at USA TODAY Co.

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About the role

This is a Senior Level role in the Technology field (Data, analytics and AI) at USA TODAY Co.. Senior roles usually expect substantial experience, ownership of results and often the ability to guide others.

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The employer

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FAQ

What is the Messaging Specialist job at USA TODAY Co.?

A senior level role in technology (data, analytics and ai) listed 53 days ago. The full description is on this page and on The Muse.

Where is this job?

Remote / flexible (United States). A remote or flexible location is listed; confirm with the employer which states are accepted.

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How much does it pay?

The listing does not publish pay, and we could not match the title to one official occupation.

What is the cost of living there?

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How old is this listing?

It was posted on 2026-09-17 (53 days ago). Jobs older than 90 days are not shown.

Are there similar jobs?

Yes: browse data, analytics and ai jobs in the United States.

Sources and terms

• Job data: The Muse public API (listing dated 2026-09-17). The job disappears from this site when it disappears from the source.
• Wages and projections: BLS OEWS (May 2025) and Employment Projections 2025–35.
• City and county figures: Census Bureau ACS 2020–2024, BEA, BLS QCEW and LAUS, NASA POWER climatology; distances from Census Gazetteer coordinates.

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Sources

• BLS OEWS (wages and employment by occupation, May 2025)
• BLS Employment Projections 2025–35
• BLS Local Area Unemployment Statistics
• BLS JOLTS
• BLS State and Metro Area Employment
• Census Bureau American Community Survey (via Census Reporter)
• BEA GDP by state and Regional Price Parities
• IRS 2026 tax adjustments
• U.S. Department of Labor, minimum wage by state
• Tax Foundation state income tax rates 2026
• USAJOBS
• USCIS
• U.S. Department of State, visas
• NASA POWER climatology
• GeoNames / Census Gazetteer (coordinates)